Wine Marketing, Direct Mail, LCBO Campaign, Print Design, Product Launch, Brand Voice, Seasonal Promotions, Visual Storytelling, Consumer Engagement, Packaging-Inspired Creative, Retail Visibility

The Republic of Pink Wine LCBO mailer campaign was created to introduce and promote their latest rosé release through a targeted, design-forward print experience. The mailers were crafted to mirror the bold, playful identity of the brand, combining punchy copy with vibrant visuals that reflected the wine’s personality: light, lively, and unapologetically pink.

To build excitement and awareness around Republic of Pink Wine’s LCBO launch by creating a mailer that stood out in mailboxes, and stood up on bar carts. The goal was to drive retail foot traffic, spark curiosity, and solidify the brand’s position as the go-to rosé for bold, fun-loving wine drinkers in Ontario.