The Brief:
Create a Gen Z-focused Evian ad.
Insight:
Evian consistently features its tagline 'Live a little. Live Young' in its ads. Recognising this as the foundation of my insight, I wanted to resonate with the youthful target audience by incorporating the witty phrase 'thirst trap,' popular among Gen Z. By cleverly linking young adults and water with a well-known meme (Don't Kill Yourself You're So Sexy Aha), I enhanced the appeal of Evian to the Gen Z demographic
Execution/Strategy:
I created a poster that’s reminiscent of the stereotypical thirst traps men post and send to women. I also mimicked the layout of the Don't Kill Yourself You're So Sexy Aha meme.
Proposition:
Don’t drown yourself in me, you’re so sexy aha. A thirst trap? Live a little. Live young.
The Result:
A spec ad of Evian with these sentences: Don’t drown yourself in me, you’re so sexy aha. A thirst trap? Live a little. Live young.
