House of Clouds - UI/UX Design & Webflow Development

House of Clouds is a shared creative space and multidisciplinary artist collective offering diverse artistic programming and events. They needed a website that would serve multiple audiences - artists, institutions, and the general public - while capturing the collaborative, accessible spirit of their community.

Inform and inspire: Communicate the collective's offerings and possibilities to artists and the public

Clear event visibility: Present upcoming events and programming in an easily navigable calendar

Build institutional trust: Position House of Clouds as a credible partner for cultural institutions

Establish identity: Convey that House of Clouds is first and foremost an art space, a shared home for multidisciplinary artists with varied, rich programming

Maximize accessibility: Make it effortless to contact them and connect via social media, email, and other channels

I handled the complete project, from UX research and UI design through Webflow development, ensuring the final product reflected both the client's vision and user needs.

Day/Night Mode Toggle: Custom light/dark mode switcher that creates a day-to-night effect, playfully echoing the "clouds" theme. Users can toggle between modes at any time, reinforcing the poetic identity of the collective.

Joyful, artistic visual language: Vibrant blue color palette evoking sky, joy, and community. The design balances artistic expressiveness with accessibility, feeling welcoming and alive while maintaining clarity and usability. Custom typography and layouts reflect the multidisciplinary nature of the collective.

Engaging Scroll Animations: Advanced scroll-triggered animations create a captivating, dynamic experience. Elements zoom, fade, and transform as users navigate, making the website feel interactive and alive, mirroring the creative energy of the artist community itself.

Event Calendar: Clear, accessible event presentation allowing visitors to quickly understand upcoming programming. Strategic information architecture ensures artists and institutions can easily discover relevant opportunities.

Seamless Contact & Connection Prominent, accessible contact options throughout the site. Designed to minimize friction and encourage engagement from all audience types.

Balancing Artistic Expression with Usability Creating a website that felt artistic, joyful, and expressive while ensuring clarity for institutional partners and easy navigation for all users required careful balance, avoiding the trap of style over substance.

Establishing Credibility Through Design Conveying the collective as both creatively vibrant AND institutionally credible, appealing to funding bodies and cultural partners while staying true to the artistic, accessible community identity.