CHANEL • Product Owner for a Luxury E-Commerce Platform

As Product Owner for Chanel's digital transformation project, I led a 10-month initiative to consolidate three division websites into a single, unified cross-division e-commerce platform. This complex migration required coordinating business stakeholders, IT teams, and regional markets to ensure seamless continuity while modernizing the digital experience.

Managed product backlog and prioritization using Scrum Agile framework

Translated business requirements into detailed user stories and acceptance criteria

Facilitated Agile ceremonies (sprint planning, daily standups, retrospectives, demos)

Acted as primary liaison between business stakeholders and technical teams

Orchestrated the migration of all Watch & Fine Jewellery content from legacy platforms to the new website

Led localization efforts across 10 European and Latin American markets

Coordinated content audits, migration planning, and quality assurance across regions

Coordinated User Acceptance Testing (UAT) with business stakeholders

Participated in testing efforts to validate functionality and user experience

Identified, documented, and prioritized issues and bugs for resolution

Produced comprehensive organizational documentation (QA procedures, roll-out guides)

Created process documentation to support ongoing operations and future launches

10 Website Launches Successfully launched 10 localized websites across Europe and Latin America, including France—the division's flagship market.

Care & Services Redesign Led the redesign of Care & Services webpages, improving information architecture and user experience for after-sales services.

MyBF Configurator Launch Delivered a landing page and integration for a new service feature (MyBF Configurator), enabling personalized product configuration.

Operational Excellence Established scalable processes with comprehensive QA documentation and roll-out guides, supporting efficient future launches.

Pixel-Perfect Migration Ensuring visual and functional consistency between legacy and new platforms was critical for brand integrity. Required meticulous QA processes and close collaboration with design and development teams to maintain Chanel's exacting standards.

Content Migration at Scale Leading the localization and integration of all Watch & Fine Jewellery content across 10 markets presented significant coordination challenges. Managed dependencies between content teams, translators, technical teams, and regional stakeholders while maintaining strict timelines.

Cross-Team Coordination Bridging business requirements with technical implementation across multiple teams, time zones, and stakeholder groups required clear communication, detailed documentation, and adaptive prioritization.

Zero-Downtime Requirement The migration needed to occur without disrupting the customer experience or business operations, requiring careful planning, phased rollouts, and comprehensive contingency plans.