Deployment & Growth of Vehicle Trade-In Websites

At Autobiz, the global leader in automotive valuation, I served as Product Owner for white-label vehicle trade-in platforms deployed across Europe. These B2C websites enabled customers to evaluate and trade in their vehicles directly with major automotive brands including PSA (Peugeot & Citroën), Jaguar-Land Rover, and KIA.

Managing a distributed team of 5 developers based in Tunis, I delivered and continuously improved these high-traffic platforms across France, Germany, Italy, Portugal, Switzerland, and Austria—each requiring localization, compliance with regional regulations, and adaptation to brand-specific requirements.

Owned product roadmap and backlog prioritization for multiple white-label platforms

Developed project plans and wrote detailed functional specifications

Facilitated Agile ceremonies and coordinated development across time zones

Deployed and managed IT solutions ensuring platform stability and performance

Created and maintained client dashboards tracking key performance metrics

Managed relationships with major automotive brands (PSA, JLR, KIA)

Translated business requirements into technical specifications

Developed and executed SEO strategy focused on traffic acquisition and lead generation

Performed technical and semantic SEO optimization across all platforms

Tracked and analyzed SEO performance, iterating based on data

Optimized conversion funnels to maximize lead quality and volume

Led a team of 5 developers based in Tunis, managing remote collaboration

Coordinated deployments across 6 European markets with different requirements

Ensured quality standards and timely delivery across multiple concurrent projects

169% User Growth Increased platform users from 2017 to 2018 through strategic SEO and continuous optimization—significantly expanding reach across European markets.

42% Lead Generation Growth Improved lead conversion and volume by 42% year-over-year through funnel optimization, technical improvements, and targeted SEO efforts.

Multi-Market Deployment Successfully deployed and maintained white-label solutions across 6 countries (France, Germany, Italy, Portugal, Switzerland, Austria) for 3 major automotive groups.

Platform Stability at Scale Maintained high-availability platforms serving major automotive brands with millions of annual visitors, ensuring consistent performance and reliability.

Multi-Brand, Multi-Market Complexity Managing white-label platforms for different automotive brands across 6 countries required balancing shared infrastructure with brand-specific requirements, localization needs, and varying regulatory constraints—all while maintaining code efficiency.

SEO Across Markets and Languages Developing an effective SEO strategy that worked across multiple languages, search engines, and regional search behaviors required deep technical and semantic optimization—adapting content and technical architecture for each market.

Distributed Team Coordination Leading a development team in Tunis while serving clients and stakeholders across Europe presented coordination challenges across time zones, languages, and work cultures—requiring clear communication protocols and efficient asynchronous collaboration.

Balancing Stability and Growth Driving aggressive growth (SEO, new features) while maintaining platform stability for high-traffic, revenue-critical automotive brand websites demanded careful prioritization and risk management.