Art of Eden

Lauren Roberts

Brand Designer
Logo Designer
Creative Director
Adobe Illustrator
Adobe Photoshop

Objectives

Named after the divine garden, Art of Eden, is a distinguished florist seeking an all-encompassing brand identity. This identity should seamlessly resonate with the exquisitely unique and meticulously curated floral arrangements that have become their signature.

Results

Our goal is to reflect the brand's aesthetic and ethos in all aspects of their identity. We provide a range of deliverables, including logo variations, paired photography, a color palette, and design collateral. We also create a tote bag and storefront signage that capture the beauty, complexity, and uniqueness of each Art of Eden arrangement.
Logo Variation 1
Logo Variation 1
Letterhead Design
Letterhead Design
Color Palette
Color Palette
Logo Suite
Logo Suite
Tote Bag Design
Tote Bag Design
Business Card Design
Business Card Design
Store Signage
Store Signage
Logo Variation 2
Logo Variation 2
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