Art of Eden

Objectives

Named after the divine garden, Art of Eden, is a distinguished florist seeking an all-encompassing brand identity. This identity should seamlessly resonate with the exquisitely unique and meticulously curated floral arrangements that have become their signature.

Results

Our goal is to reflect the brand's aesthetic and ethos in all aspects of their identity. We provide a range of deliverables, including logo variations, paired photography, a color palette, and design collateral. We also create a tote bag and storefront signage that capture the beauty, complexity, and uniqueness of each Art of Eden arrangement.