Call Your Mom
Lauren Roberts
Brand Designer
Influencer
Merchandise
Adobe Illustrator
Table Rock Management
Objectives
Jennica and Annica, a mother-daughter content creator duo, aim to create a merchandise collection that embodies their unique bond and incorporates elements drawn from their favorite things.
Results
The resulting merchandise collection includes a variety of products. Among them is an all-over print crewneck featuring favorite elements such as a disco ball, cherry blossoms, coffee, and images of their cherished dogs. Other products in the collection include a 'Call Your Mom' t-shirt, a bucket hat, a dad hat, and a tote bag.
*Photoshoot creative direction and photography by Jennica & Annica*
Jennica & Annica wearing the "Call Your Mom" T-Shirt
Jennica & Annica wearing the "Favorite Things" Crewneck
Annica wearing the 'Call Your Mom" T-shirt, Dad hat, and tote bag
"Call You're Mom" Tote Bag Design
"Call Your Mom" T-shirt Back
Jennica & Annica wearing the "Favorite Things" Crewneck
Jennica wearing the "Call Your Mom" T-shirt and bucket Hat
"I'm Not Crying Mug" Mug
