BOA

Lauren Roberts

Brand Designer
Logo Designer
Packaging Designer
Adobe Illustrator
Adobe Photoshop

Objectives

BOA Furniture aims to update its brand by blending '70s nostalgia with modern teen appeal. This involves creating a distinctive logo and branded assets that reflect its bold, revitalized take on retro style. The goal is to establish standout branding for the Los Angeles, New York, London, and Manchester markets.

Results

The project resulted in a cohesive brand identity that seamlessly blends 70's nostalgia with contemporary teenage flair. The unique branding was successfully incorporated into all deliverables, including the logo suite, print collateral, packaging, and custom cover.
Logo Variation 1
Logo Variation 1
Print Collateral Design
Print Collateral Design
Letterform Design
Letterform Design
Packaging Design
Packaging Design
Logo Variation 2
Logo Variation 2
Color Palette
Color Palette
Textile Design for Bedding
Textile Design for Bedding
Logo Variation 3
Logo Variation 3
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