Bite Away Influencer Kits

Creative Brief

Mibetec has a consumer product called Bite Away, which instantly relieves bug bites and stings with a press of a button. Last year we put together a “Summer Survival” kit to send to influencers and people that interacted with the brand via social media. Within this kit not only did we include a Bite Away but we added other products from other brands that were key for a outdoors / summer outing. This year we would want to do the same but come up with a new concept and items to give away in the kit. Potentially designing a box with Bite Away and other items inside of it.

Results

Kurieo crafted a special Wanderlust Travel Kit that included Bite Away® along with various travel essentials. We teamed up with 19 influencers to share their positive experiences with Bite Away® on social media.

The influencers showcased these kits through product reviews and unboxing videos, engaging their followers with the practicality and usefulness of the items and star product, Bite Away. Additionally, the kits played a central role in social media giveaways aimed at boosting awareness and fostering excitement, loyalty, and trust in the brand.

This strategy was highly successful, reaching over 3,500 people and attracting more than 400 new followers to Bite Away’s Instagram account, thereby enhancing the brand's digital presence and audience engagement.

Mood board

Art Direction: Mid Century Modern, Retro 1950's - 1960's, Clean lines, bold colors, geometric shapes, vintage airlines ex: TWA.

Graphic Icons

For the sticker designs, it was important to blend aspects of the BiteAway brand with travel themes. We came up with several phrases such as "Fly bite-free with BiteAway", and even considered creating stickers that resemble the BiteAway pen.

Option 1 is a modern, vintage suitcase-inspired packaging. It's a corrugated box, printed inside and out. We'll add a handle for the suitcase effect, and travel stickers for an adventurous feel. The design is modernized with brand colors and playful typography catchphrases.

In the second design option, we wanted to utilize travel stickers but in a different box layout. We were curious to see what it might look like on a rolling suitcase that opens up vertically on the side. However, in the end, we chose to proceed with the first design option for the final product.

Final Product