Retro-Branded Landing Page Design for Membership Collective

Landing page design for a membership collective featuring retro branding.

Visually engaging users into signing up for the membership through emotional copy, dynamic visuals and progressive disclosure.

Visual branding done by Leslie

The goal was creating a balance between a classic, elegant and a modern visual identity. Balancing both feminine and masculine touches.

This project was kickstarted by a user flow and website mapping. Understanding the goal of the user helped create an effective flow both visually and copy-wise.