Mashiso| Retro Korean Restaurant by Leslie AMashiso| Retro Korean Restaurant by Leslie A

Mashiso| Retro Korean Restaurant

Leslie A

Leslie A

Logo Designer

Visual Designer

Affinity Designer

Affinity Designer

Food & Beverage

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Posted Apr 6, 2025

Crafting a retro, bold and vibrant brand identity for a cantine style restaurant

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Logo Designer

Visual Designer

Affinity Designer

Affinity Designer

Food & Beverage

Leslie A

Leslie A

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About concept

This project was a passion one and the focus was retro, bold, welcoming and authentic. Using the iconic stone bowl as part of the logo, I paired it with a bold typeface to bring a touch of modernity. I constantly thought franchise, merch, utensils and many more while building the logo suite.

Behind the concept

With the color selection, I started with what came to mind when I thought of retro cantine. When I saw the shade of burgundy, it reminded me so much of Korean purple rice (Heukmi Bap | 흑미밥). In the end the colors fit the vision!