Brand Identity Design for Mental Health Coach
Leslie A
Project brief
Brand identity design for a mental health coach that feels approachable but thoughtful. The brand direction is editorial, vibrant with a retro corporate vibe. The goal was to balance the professional aspect with a friendly side of the branding while keeping it modern.
Tagline
Story design sample
Typography
The challenge with the color palette was creating an assortment that is vibrant but compliments the other aspects of the brand i.e. finding the right type of vibrancy.
Color palette
Main logo
Brand's mission
Complimentary graphic elements
Logo
website design
Typography & poster
Other details
Photography: Unsplash
Industry: Service provider
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Posted Mar 18, 2026
Designed brand identity with a friendly and modern touch for a mental health coach.
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