The Pet Bestie reached out for a brand identity project that would allow her to step into a new era for her business. After a project proposal we dived into creating visuals that would instill trust, position her as the ultimate solution for pet owners and maker her business feel and look cohesive.
The challenge: Creating visuals for a very diverse demographic and making sure they resonate across platforms
Mission
About the design: Icon
We explored different logo ideas that fit her taste; simple but not too detailed. As the designer, bringing her vision to life while keeping in mind size constraints was my goal.
Logo/icon
The first iteration:
Given the key words (warm, friendly, intriguing, trustworthy) I came up with a bubbly font which unfortunately did not resonate.
2nd iteration & going forward
The second font proposal was perfect for her vision, the challenge became adding the right details to the font that spoke to her.
Logo exploration in the second round
The final reveal
Other details
Designer: Leslie @geminiworking
Client: The Pet Bestie
Industry: Pet care, service provider
Project date: Dec 25-Jan 2026
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Posted Jan 21, 2026
Created a cohesive brand identity for The Pet Bestie, an in home pet care service provider.