The Pet Bestie-Brand Identity Project by Leslie AThe Pet Bestie-Brand Identity Project by Leslie A

The Pet Bestie-Brand Identity Project

Leslie A

Brand Designer

Adobe Illustrator

Canva

Pets

Project brief

The Pet Bestie is an Australian (Melbourne) based service provider, providing in home pet care. The client reached out for a brand identity project that would allow her to step into a new era for her business. This new phase would set the tone for the future which is expanding. After a project proposal we dived into creating visuals that would instill trust, position her as the ultimate solution for pet owners and maker her business feel and look cohesive. Together with the client, we determined that the demographic is very diverse, the challenge was creating visuals that resonate with different psychographics and platforms.

Brand's tagline

Current goal is just to establish myself as a business, then expanding

Sample typography

Social graphics for the client

An area we wanted to emphasize was what makes The Pet Bestie different. The brand's value proposition was providing tailored pet care for anxious or reactive pets to name a few.

Color palette

Sample poster

Wordmark

Brand's Typography

Keywords:

Knowledgeable, understanding, warm, trustworthy, genuine, confident, perceptive, positive, attuned, proactive, friendly, empathetic, enthusiastic, passionate

Sample poster

Guidelines provided to the client

Custom illustrations

The creative direction

The client was provided with a questionnaire that allowed me to understand her goals and needs, with her Pinterest board I got clarity in terms of visual direction. We built a basic strategy (messaging, tone and main pillars) and before diving into designing we explored logo direction and color palettes.