The Pet Bestie reached out for a brand identity project that would allow her to step into a new era for her business. After a project proposal we dived into creating visuals that would instill trust, position her as the ultimate solution for pet owners and maker her business feel and look cohesive.

The challenge: Creating visuals for a very diverse demographic and making sure they resonate across platforms

We explored different logo ideas that fit her taste; simple but not too detailed. As the designer, bringing her vision to life while keeping in mind size constraints was my goal.

Given the key words (warm, friendly, intriguing, trustworthy) I came up with a bubbly font which unfortunately did not resonate.

The second font proposal was perfect for her vision, the challenge became adding the right details to the font that spoke to her.

Designer: Leslie @geminiworking

Client: The Pet Bestie

Industry: Pet care, service provider

Project date: Dec 25-Jan 2026