How might we create an informative and converting landing page for an olive oil company, focusing on sleek minimal aesthetics?

Leslie | @geminiworking

Food & beverage

Framer

After designing a brand identity, I wanted to deliver a sleek website that helps Ollie inform clients about where to purchase and how the company came to be.

The challenge: designing for accessibility and aesthetics as well as a single scroll experience

Using similar colors as the packaging, I created a platform with accessibility and aesthetics in mind.

For accessibility I implemented a navigation bar that helps people jump to sections with a sticky property to help uses navigate at any time.

Telling a story in multiple parts to keep people engaged and encouraged to scroll

Conversion: CTAs that urges people to take action

Using a dark and sultry palette for a modern, vibrant, trustworthy and classic brand

The use of italics to add a classic feel to a modern website

Film grainy picture in the hero that tells a story; a farmer produced brand

Pictures, patterns and different colored section to bring visual interest