Life Lab| a multivitamin brand

This logo was part of a brief/challenge. To build a cohesive identity, I gave Life Lab a brand voice; organic, trustworthy, hollistic, and classic. The font choices, as well as the colors, reflected those key words. I also check the trends—both in design and online and the standards of the brand's industry. How can we be recognizable but also interesting?

Starting the project I already knew I wanted to incorporate flowers and nature. Given the font's weight, a filled-in flower brought more balance. The logo also has textured edges—a stylistic choice.