Brand identity for Echo Canyon, a ranch retreat where nature meets adventure. The goal was creating a warm and natural identity that invites people from all over to want to spend vacation days in Canadian valleys.

The type (Lowraw) brought a rustic and jagged feel to the identity. The bold characters make sure the ranch is unforgettable, modern and minimal. The brand's essence is all about nature, wild life, rehabilitation and eco-conscious choices hence the organic palette.

For the social media & website, I chose ITC Benguiat a geometric and sharp font. It has a western appeal to it and it's versatility allows hierarchy in text. It adds contrast in comparison to Lowraw, drawing attention to the ranch's message.

For a ranch that relies on connecting with it's audience and showing social proof, imagery for this brand would be high quality almost cinematic shots of the ranch. The ranch doubles as a rehabilitation, for that reason highlighting the quality of life through HQ, cinematic pictures is important.

Getting film emulations would add a layer of nostalgia, cinema that would compliment the palette and overall brand nicely.

The goal was to create an identity that would resonate with the brand's mission and positioning but also speak to an outgoing curious cat who wants to connect with nature and explore Canadian valleys.