Project elements: brand and stationery design

Timeline: March to June

Matt and Brian were establishing a new private ancillary fund designed to help sophisticated investors support ongoing charity initiatives in a new, contemporary way. While still in the early stages of the company's founding process and searching for a name, they understood a modern, refined concept was needed to spur the brand for success, and be implemented into social media and stationery assets.

A contemporary brand identity for The Giving Advisory, one that represents a corporation but with geometric Memphis assets that position the financial fund towards a modern and steadfast direction. With a selective teal blue hue as the primary colour of the brand, not only reflecting the financial serenity but also the passion for the business owners’ love for the beach and ocean, combined with bold typography and gentle iconography, it targets the dream sophisticated investor: one willing to give back continuously to their community for a better future.

The brand identity was transformed into multiple social, digital and stationery assets, representing its scalability and capacity to create modern experiences for financial brands and their customers.