Project elements: Brand audit, logo design, design sprint

Timeline: One week

The cofounders of Pikkl (previously Viridescent) were looking to change their project name and provide it a rebrand in time for their pitch as one of the Top 10 finalists of the Hult Prize in 2024. In early discussions, Jacinta wanted to showcase the logotype as a pickle, representing the biotech company's focus on 'pickling' seaweed to create sustainable fuel, alongside an interest in adding elements of hot pink to stand out.

The result is a sleek, playful logotype introducing the rebranded Pikkl, using the pickle symbol broken into three parts to represent the three phases of the pickling process. Alongside a logotype, consultation and feedback on their pitch deck was given to enhance their readibility and engagement in preparation for the Hult Prize pitches.