Dineverse© - Full Branding and Concept

Your task is to provide your detailed marketing mix plans for the app, justified through a clearly identified specific target market within the London tourism marketplace. We will also need some help in identifying the right target audience to market our app to. As part of your proposals, you will need to propose and justify a suitable brand name for your app. The app has already been developed in the back end and it just needs the right name before it is launched.

After thorough research, I've identified the best suitable name for a disruptive brand. A combination of the word dining and diverse (due to the aim of promoting and supporting small traditional restaurants of any culture) and thus the brand name dineverse came to be.

"Brand Archetypes help you determine the human character traits that most accurately reflect your brand. This enables your brand to create deeper connections with your audience and customers based on strong emotional interactions. They help you create an attractive force, pulling and enticing your audience to your brand via shared values, resulting in better brand perception, greater brand advocacy and a stronger, more loyal customer base." - Iconicfox

Authentic experience culture dining app. dineverse

Too much of London's authentic, diverse culture is nowadays hard to notice. There are what seems to be an infinite number of high street restaurants, all very loud and strong in their marketing strategies. A new restaurant owner is practically defeated halfway before he is even open for business and may most likely struggle to compete in the long run.

Many mainstream restaurants advertise and service experiences that are not indeed theirs but borrowed from cultures that most likely are found on the 2nd page of Google.

Imagine being able to taste the true culinary experience of a country, participate in someone's national holiday and taste food that is only served at a certain period of the year. Much like Christmas, other countries have their own celebration, with their cuisine specially made for the occasion, we invite everyone to explore different cultures as they've never

done before, without even leaving London.

Our commitment is to show the true colours of London. To help amplify its immersive cultural landscape. dineverse is dedicated to diving into cultural experimentation, learning and working closely with restaurant owners in promoting and planning experiences.

The colour red in relation to food: Enhances the appetite, when we see red we get an energy boost, similarly, this happens when we are ready to feast and neurons fire up in the hypothalamus part of the brain. Also known to heighten nerve impulses and increase heart rate.

The competitive market of London tourism is piping with a lot of competition. Businesses rise and fall every day due to their weak positioning and marketing strategy. The positioning statements need to be clear and robust. Therefore, a positioning statement needs to concisely describe the target market, offering a compelling picture of the brand.

“For individuals that are constantly searching for new dining experiences, the BRAND offers a variety of restaurant options other than the mainstream chain restaurants. We believe that through experiencing each other, we can truly build a better world.