Monique is a beauty professional. She has worked in the beauty industry for many years and now she is ready to start her own business instead of being under employment.

She has contacted me for a brand identity that she could use to advertise herself on social media, where most of her clients are found.

Brand Archetypes help you determine the human character traits that most accurately reflect your brand. This enables your brand to create deeper connections with your audience and customers based on strong emotional interactions. They help you create an attractive force, pulling and enticing your audience to your brand via shared values, resulting in better brand perception, greater brand advocacy and a stronger, more loyal customer base."

A simple, yet elegant design that reflects Monique's unique bubbly personality and the image of her business.

Monique also needed marketing materials to locally promote her business, a business sign, business cards and a stand were all needed to catch the eyes of passing customers.