Brand Identity | Openvan Removals

We are a newly established local removals company based in Milton Keynes with our core beliefs orbiting around community and openness.

We are looking to stand out from the competition, so ideally our visual identity needs to be very different from other removals companies but not too far so that our target audience is receptive and that what we do doesn't become abstract.

When it comes to colours, we like bright ones as we believe this stands out and reflects our personalities. We will need a logo, a website, brand strategy and messaging, marketing materials, uniforms and social media content ideas and designs.

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openvan removals is a family-owned and run removal and delivery business established in 2019.

With leadership skills in national logistics and customer journey, Openvan is well-formed around the customer and their journey to their new home.

"We believe that community is at the core of what we do, and nothing feels more like a community than a friendly neighbour, helping you move in.

"Brand archetypes help you determine the human character traits that most accurately reflect your brand. This enables your brand to create deeper connections with your audience and customers based on strong emotional interactions. They help you create an attractive force, pulling and enticing your audience to your brand via shared values, resulting in better brand perception, greater brand advocacy and a stronger, more loyal customer base."

The Everyman-Brand Archetype

Reviews are very important for a brand that moves lives. They create a sense of trust for prospecting customers and enable them to make the right decision when choosing a company that will be trusted with their lives belongings.

Door-to-door leaflets are a form of marketing well fitted for a community-based business. A leaflet offers insight into the business and they are digitally equipped also. Meaning that customers can quickly book a chat or removals straight away.

Branded uniforms help with Brand Awareness and recognition. A simple clean design help customers recognise you and help with trust and credibility.

Branded uniforms help with Brand Awareness and recognition. A simple clean design help customers recognise you and help with trust and credibility.

The visual identity of your vehicles is a must. It not only serves as a recognition visual but also helps drive sales. The design is equipped with a digital QR code on the back of the vehicle enabling customers to either take a picture while they are driving behind you or simply scan to get in contact quickly.

The website comes with many different tools and integrations with your current CRM system.

1. A removals calculator that customers can use to quickly complete their survey, providing them with a price quote based on mathematical formulas.

Quick and efficient contact forms

Easy to understand layout and design

Strong call to actions

Blog posts for SEO.