A successful case study highlighting the development of a Vaccination App integrated into the Careem SuperApp, allowing millions of users in the UAE to find nearby vaccination centers, book rides, and share their experiences. The app significantly simplified the vaccination process, leading to widespread adoption and media coverage.

The project involved working with Careem, a prominent digital platform in the United Arab Emirates. The goal was to address the logistical complexities of vaccinating an entire country against COVID-19. The app was intended to streamline the process for millions of users and make vaccination easily accessible, offering a wide range of features within the existing Careem SuperApp.

The vaccination process in the UAE was challenging, given the various vaccine types, different vaccination facilities, and diverse registration methods. The project aimed to simplify this process and leverage the vast user base of Careem to provide a seamless vaccination experience. By developing the Vaccination App, the team sought to contribute to the fight against the pandemic and play a crucial role in the immunization efforts, ultimately improving public health and safety.

The war room served as a virtual collaborative space where cross-functional teams came together to tackle the vaccination app's complexities. Through continuous Zoom meetings, team members from design, engineering, marketing, and product management worked closely, brainstorming, gathering data, and making decisions in real-time. The war room facilitated rapid ideation, user feedback sessions, and consultations with technical experts, enabling an agile and empathetic design process. Its dynamic nature ensured challenges were addressed promptly, resulting in a successful and impactful vaccination app.

The development of the Vaccination App was carried out in a dynamic and intensive environment. The project started with a war room, a virtual space where cross-functional teams collaborated tirelessly. The process spanned three key phases:

In-depth research was conducted to gather information from various sources, including customer support calls, app analytics, and cultural context understanding. A Lightning Decision Jam workshop was employed to generate numerous ideas.

Low-fidelity designs and prototypes were quickly iterated upon, followed by feedback sessions with users. The team consulted with developers and data specialists to understand the technological constraints, leading to the creation of a Minimum Viable Product (MVP).

The interface was refined for ease of use and simplicity, focusing on reducing clicks required to achieve vaccination-related tasks. After completing the high-fidelity design, the project was handed off to the development team for implementation.

The project presented several significant challenges, including:

Time Constraints: With the urgency of the pandemic, time was of the essence. The team had to work efficiently to deliver a functional MVP promptly.

Integration Complexity: Integrating the Vaccination App into the existing Careem SuperApp, which hosted numerous other services, required seamless coordination and cooperation between different teams.

User Diversity: The app needed to cater to a diverse user base with varying technological literacy and preferences for accessing vaccination centers.

The Vaccination App project achieved remarkable success. With millions of interactions and hundreds of thousands of people vaccinated through the app, it played a vital role in simplifying the vaccination process in the UAE. The quick development and widespread adoption of the app garnered media coverage and gained positive feedback from vaccination centers. The initial MVP grew into a fully-fledged product, showcasing the team's dedication and expertise in digital product design.

By structuring your case study in this way, you provide a clear overview of the project's background, the problem it aimed to solve, your design process, the challenges you faced, and the ultimate success of the Vaccination App. This will help potential employers or clients understand your approach and the positive impact your work had on a real-world problem.