Adar, a prominent European transport and shipping company, aimed to revolutionize the land transportation industry by cutting out intermediaries. The challenge was to simplify the complex logistics of cargo shipment, reducing time and costs. The solution involved creating a user-friendly platform that enables anyone to find a perfect cargo match, empowering truckers and carriers to set their terms effortlessly. The result was a streamlined app offering a consistent experience across devices.

Adar is a well-established transport and shipping company operating throughout the entire European Union for over 35 years. Their focus on expansion and technological advancements has solidified their position as a key player in the market. With a strong history of connecting shippers, forwarders, and carriers, Adar sought to revolutionize the land transportation industry and enhance the overall shipping experience.

Business discovery

Workshop facilitation

Wireframing and prototyping

Lo-fi and Hi-fi design

Collaboration with developers

Shipping cargo from one location to another is far more intricate than it appears. The process involves a lengthy chain of individuals working behind the scenes of truckers, resulting in increased time and expenses. Adar recognized the need to simplify this convoluted process to create a more efficient, cost-effective, and user-friendly solution.

By addressing the complexity and inefficiency of cargo shipment, Adar's solution would not only save time and money for all involved parties but also streamline the entire logistics process. The ability to automate bureaucratic tasks and technical requirements would enable users to handle shipments with just a few clicks, making the process seamless and hassle-free.

The design process for the Adar platform began with extensive research and discovery. User interviews, market analysis, and competitor research provided valuable insights into user pain points and industry gaps. With a clear understanding of the target audience, the team proceeded to ideate and prototype potential solutions.

The user interface (UI) design phase focused on creating an intuitive, consistent experience across devices. Wireframes and interactive prototypes were developed, allowing for iterative testing and refinement based on user feedback. The team ensured that vital information was readily available on the screen, eliminating the need for time-consuming phone calls, emails, or documentation.

One of the main challenges was to build a platform that could effectively handle the intricacies of the transportation industry while maintaining simplicity for end-users. Integrating various data points, optimizing route planning, and facilitating real-time communication between shippers and carriers required meticulous attention to detail.

Automating bureaucratic tasks and technical requirements was crucial to the project's success. However, striking the right balance between automation and allowing truckers and carriers the flexibility to set their terms presented a significant design challenge.

Creating a streamlined and efficient ecosystem for Adar was no easy feat, but the team's dedication and innovative approach resulted in an impressive MVP. The platform successfully cut out intermediaries, simplified cargo matching, and empowered users to handle shipments with ease. Adar's new app promises to revolutionize land transportation in the European Union, making shipping more convenient and cost-effective for all stakeholders involved. As the app continues to evolve, Adar eagerly awaits user feedback and future enhancements to solidify their position as industry leaders.