Led the redesign of Closir App, an investor relations platform, addressing discoverability, scalability, and visual appeal. Implemented user research, design system, and Dark Mode for a modern, user-friendly app, setting the stage for future growth.

Closir is a dedicated investor relations platform connecting professional investors with company IR teams, headquartered in London and New York. The platform sought to enhance user engagement, provide real-time insights, and ensure efficient communication between investors and companies. As the Head of Design at digital product agency "Together," I led the project to redesign the Closir App, addressing three main challenges.

The project aimed to solve three crucial problems:

Discoverability: Users faced difficulty in discovering specific features, leading to confusion about self-service options and the need to contact Closir employees directly.

Scalability: The existing app lacked reusable components, hindering adaptability to new features and impeding future app growth.

Visual Overhaul: Closir's outdated UI undermined their credibility, hindering their ability to attract new clients and investors.

The redesign promised to deliver an improved user experience, greater scalability, and a modern, professional appearance, bolstering Closir's market position.

The redesign of the Closir App was guided by a meticulous and user-centered approach. Through a comprehensive discovery phase, collaborative workshops, and the implementation of a robust design system, we successfully addressed usability challenges, ensured scalability, and delivered a visually appealing user interface, ultimately enhancing the platform's credibility and user experience.

The project kicked off with a comprehensive discovery phase. As the Head of Design, I collaborated closely with stakeholders at Closir to gain a deep understanding of the investor relations domain. Conducting in-depth research and interviews helped identify pain points and user needs within the existing app.

To establish a clear project scope and prioritize tasks, we organized an intensive workshop involving key stakeholders and subject matter experts from different verticals within Closir. This collaborative effort allowed us to create a roadmap for the redesign and identify potential challenges and risks that might arise during the process.

The existing app's complexity required a meticulous inventory and audit. We analyzed each component, flow, screen, template, and database structure to ensure we had a comprehensive overview of the app's architecture. This step was crucial for understanding what needed to be redesigned and how we could ensure future scalability.

Armed with insights from user interviews, competitive analysis, and benchmarking, we gained a deeper understanding of the pain points faced by Closir's users. Utilizing these insights, we designed an intuitive user interface that focused on ease of use and content visibility. The new UI was both professional and modern, aligning with Closir's reputation and attracting potential clients and investors.

A robust Design System was developed alongside the screen redesign. Existing elements were adapted to the new visual language, and new components were created, fostering consistency and scalability. The comprehensive set of design deliverables covered all app scenarios and paved the way for future adaptability and growth.

Based on user interviews and feedback, a Dark Mode UI style guide was created to alleviate eye strain during low-light usage. This addition improved user comfort and accessibility, further enhancing the app's appeal.

The project posed several significant challenges, including:

Understanding the nuances of the investor relations industry to design an effective platform.

Revamping an existing app while ensuring seamless scalability and usability.

Creating a design system that accommodates both current and future app features.

Implementing Dark Mode without compromising the app's aesthetics and functionality.

The Closir App Redesign project successfully transformed an outdated app into a modern, user-friendly platform with enhanced scalability. By implementing a comprehensive design system and a Dark Mode feature, we improved user experience and accessibility. The redesign addressed key usability issues, provided a fresh and professional look, and laid the foundation for future growth and innovation.