Skims
Rich Tong
Designing a site refresh for a $1 billion revenue company as they prepare to IPO.
5 years after launching the brand and $1 billion in sales later, Skims' website was starting to feel stale. The executive team brought me in to design a refreshed look for the site. Taking into concern stakeholder feedback, sitewide analytics, performance data, customer behaviour, user testing, and development bandwidth, I created a simple, clean, refreshed look for skims.com.
The site refresh is in development, set to be released in early 2025.
"Incredibly thoughtful."
- Jens Grede, CEO & Co-founder of SKIMS
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Posted Nov 15, 2024
Designing a site refresh for a $1 billion revenue company as they prepare to IPO.
