Fohr

In 2011, the term "influencer" hadn't yet entered the lexicon. Snapchat was the predominant platform, Instagram had yet to be acquired, and TikTok didn't even exist. But influencers were on their way to becoming a force, and brands had no idea how to work with them.

We started by focusing on our customer's most apparent and immediate problem - "We know we should be working with influencers. So how do we find influencers to work with?" From this need, we built a powerful search tool for brands to discover influencers by category, location, following, or audience demographics, and instantly found traction in the market. As the influencer industry grew, we continued to build products to address our customers' most pressing problems, including offers, briefing, content review, and reporting.

Over the course of 7 years, we grew the company to $20m in revenue, with customers including Chanel, Sephora, Anthropologie, Bloomingdale's, J. Crew, Nautica, Ralph Lauren, Tommy Hilfiger, Warby Parker, and more. After I stepped away in 2018, the company has continued to grow, most recently recording $42m in revenue in 2023.