Fresh Paradise - Farmers Market E-Commerce Store





Fresh Paradise is a Farmers market store looking to reach a wider audience other than its immediate customers in its physical store environs, also Fresh Paradise wanted a platform for its existing customers to interact, educate, and for their customers send their orders from the comfort of their homes and get their goods delivered at their doorstep. After listening to and understanding their specific requirements, the first step we took was to ensure continuity and similitude of their branding with the website also we ensured simplicity in the design of the website. After thorough and authentic research we based the website on WordPress, Why WordPress because it is versatile, highly customizable, secured, reliable, and mobile-ready. In today's world of online retail, where simple, responsive, and user-friendly websites seem to be the order of the day, we ensured the website theme has these features and its innate design.





I ensured the functionality of the website meets the required needs of Fresh Paradise, for the users and their plans, such as blog, easy navigation, ultimate product search and search results, promos or discounted product displays, and other cool features such as binge shopping, product wishlist, favorite product tag e.t.c I also considered other marketing options for the website to enhance and complement its sales strategy. these options include SEO-optimized pages, Abandoned cart recovery, email marketing, Google and Facebook pixels for retargeting marketing.

Fresh Paradise wanted its audience to be aware that they are the best choice when it comes to fresh farm produce, that is of high quality and healthy for consumption.

In addition, I ensured the website's design, copy, and feel communicated to the viewers about Fresh Paradise values which are Integrity, Excellence, Loyalty, and Commitment. I also ensure their passion is known to their audience: quality freshness, healthy living, support for local communities, sustainability, diversity of choice, and customer-centric services.