Brand Identity For a Pastry Brand | P's Treat 🥮

Brand Name

P's Treat

Brand Description

P's Treat is a pastry and confectionery startup brand that provides savory sensation and a culinary throne of richness and indulgence with every bite of its culinary creation. P's Treat and its works represent a taste of royalty and the fullness of savor.

Job Description

P's Treat needs to communicate its identity as a brand to its consumers and the world at large. As the lead designer, I had to create a logo and packaging material designs that represent its identity and at the same time communicate its value for the brand after a series of meetings with P's Treat and its management.

Project Role

As the graphic designer and brand designer for the "P's Treat" project, I created a distinctive and visually appealing logo for the P's Treat brand. The logo conveys a sense of luxury and royalty, aligning with the brand's desired image.

I also shaped the overall visual identity of the brand. this includes selecting the color schemes, typography, and design elements that collectively communicate P's Treat's desired royalty aesthetics.

I designed the graphic contents of packaging materials used by P's Treat to convey and showcase its culinary creation. This involves creating visually engaging and cohesive designs for the boxes, bags, and labels used by the brand.

Throughout the process of the project, I considered the target audience of "P's Treat" and I ensured that the brand values and image were not just appealing but also resonated with its target audience.

Brand Presentation