Web Design and Brand Design for United Throngs

United Throngs is a solar power installation and servicing company, looking forward to expanding its industry foothold. The value proposition is, at its essence, which is to provide a stable power supply to homes, businesses, and other establishments by harnessing the technology of renewable energy, i.e, solar energy.

As the graphic designer and brand designer for the "United Throngs" project, I recreated a distinctive and visually appealing logo for the brand. The logo conveys the sense of cyclic energy and balance to ensure alignment with the brand entity.

Through my efforts, I successfully created a strong visual identity for the "United Throngs" brand that helped it stand out in the competitive solar energy industry and appeal to its target audience.

I also researched and stayed current with industry trends in graphic design, brand development, and marketing strategies. I communicated with the client to ensure that the final product met their expectations and was aligned with the project's goals.

I was also responsible for designing the brand's marketing materials, such as the website, souvenirs, and advertising campaigns. Additionally, I worked closely with the product development team to ensure that the visual design of the brands stationaries and outbound advertising design aligned with the overall brand aesthetic.

Upon the establishment of a strong brand identity for United Throngs, we proceeded to establish a strong online presence for the brand, we started by designing a website with functionalites to collect leads and receive enquries and quotes from prospects. Also the webite was given a blog to educate their audience on the essence, viability and durability of solar energy.

The website was based on WordPress to ensure that it is versatile, highly customizable, secured, reliable, and mobile-ready, most especially in today's world where a website being devive resposive seem to be the order of the day. The website was integrated with plugins to complement their sales and marketing strategy, such as Elementor: To builda customized sales landing page, Meta Facebook Pixel: To ensure visitors of the website, organically or through ads, can be retargeted, Yoast SEO: To rank the website on google websearch pge for certain keywords.