Maia Anderson
Helped lead social media marketing for the "Hope A Thon" 2022 Giving Tuesday campaign that raised $97,530 (goal was $50,000) in 44 days.
Hope Booth is a 3-minute Interactive Immersive Experience that delivers artistic messages of hope in the form of remodeled phone booths, strategically placed throughout our cities, globally.
As the social media director for the non-profit organization, I was tasked with ideating the marketing strategy for their “Hope-A-Thon” campaign. In collaboration with the CEO & copywriter, we ideated a social media campaign that focused on engaging the established 2.5k Instagram following
Now elaborate on what the goal was in-depth & explain how this goal was connected to their business goals (short/long term)
For Giving Tuesday of 2022 (November 28) Hope Booth launched a crowdfunding campaign centered around a 12-hour telethon. The goal was to raise $50,000 by the end of the telethon. The marketing strategy utilized for this campaign :
The goal with socials was to drive traffic to the website which would enable people to give to the crowdfunding campaign. A secondary goal was to increase our brand awareness/reach through the success of this campaign. Here’s how it went