Maia Anderson
A photographer in multiple industries resumes his business services after a hituatus in the pandemic. The over social media goals were: re-brand awareness & increasing new leads. Keep reading to understand the content strategy, social media goals, community management responsibilities, & the results.
This contract was for 3 months (4 weeks of social media management implementation).
“I know I need to be on social media but I hate it...”
🔍 The client gave me all the assets (which we’re countless [100+] photos to choose from) & creative license to post them how I saw fit. I wanted to show the variety of work he does since he is in the fashion, portrait & wedding industries. Due to his audience responding the most to wedding content & because that was his preferred job we adjusted the content strategy to prioritize wedding content.
Reel’s feed view. We decided to keep them off his regular feed so that his prioritized audience was new accounts/accounts that don’t follow him.I created the strategy(sent ideas to him for trending audios & have creative ideas to use them)but reels were his own creative medium to create, edit & publish once a week on Wednesdays.
💡With reach being one of the top metrics it's incredible to see through this content strategy we were able to reach 18x’s the amount of his current followers.
From this contract, I was able to test out new strategies within the Instagram algorithm. I found that my strategies were helpful to this client & helped his reach increase significantly. I also grew my understanding of how to reach an audience for photography in the wedding, fashion & portrait industries.
If you're a creative or creator in need of extra hands to stand out on Instagram & would like to inquire about being a social media management client use the callout form down below to submit a request for a Discovery Call.