SMM for Wedding Film Maker

This client is a wedding filmmaker that specializes in cinematic storytelling concepts for South Asian & American weddings. Keep reading to understand the content strategy, social media goals, community management responsibilities, & the results. This contract was for 3 months (4 weeks of social media management implementation).

That was the business goal my client told me when we had our content planning consultation on how to structure the social media goals to his business goals. Though he understood the value of social media, he felt social media was a bore & as a solopreneur himself he came to me needing help with content strategy & full social media management (creative content strategy, buyer person research, scheduling, minor video editing, hashtag strategy, community management, & copywriting)

Through our collaborative efforts, we set out to position this wedding filmmaker to stand out from the crowd of his peers (competition).

Instagram was the primary social channel & each post was reposted to Facebook

For content, we decided to share wedding films 3 x's a week, and those days being Friday, Saturday & Sunday. This is due to insights into when his audience was most engaged online as well as wanting to provide entertainment to the audience which is more likely to be received on the weekends vs. during the workweek

Keep all content focused on videos since Instagram is focused on pushing video content & make 1-2 of the videos shared each week a reel so the algorithm will push it more to new viewers increasing reach compared to a regular post.

Metrics to Measure

Reach/Impressions

Website Clicks

Followers

Feed Aesthetic created

🔍 It was important to keep the aesthetic that the brand had already created within the wedding films & from previous posts. I took time looking through all the videos my client gave to me to post & curated the feed (over 52 videos to choose from between 3 - 10 minutes each).

Insights after Strategy was Implemented

🔍 With followers being at"724,"being able to reach over 50% of them & just shy of expanding reach to the same amount of people that follow already.

This client is now 80% booked up for the year after countless inquiries on their website & DMs after just 3 weeks of strategy implementation. I was also responsible for community management which consisted of responding to comments, DM's, & any reposts.

Being able to create a creative content strategy that gives such incredible results like this ORGANICALLY is possible. My client had a lot to do with the success as his wedding films are INCREDIBLE. However, the structure is what helped build consistency & data to analyze.