B2B SaaS Ad Creative — Instantly, Wiza, Juro & More
Diana Fabianczuk
Ad creative for B2B SaaS companies — static and video ads designed for Facebook and LinkedIn, built around conversion, not just aesthetics.
Clients include Instantly.ai, Wiza, Juro, Fluid, Findymail, iFax, and LE02. All B2B SaaS. All with the same challenge: turning complex products into ads that make someone stop scrolling and click.
Highlights: Instantly.ai — $15M ARR in 18 months (from $40k MRR);
Wiza — CPA reduced by 76%, paid social CvR up by 167%
My role: Creative Strategist — responsible for visual concept, graphic design, and creative direction. Animations produced in collaboration with motion designers.
Findymail
Findymail specializes in providing high-quality B2B lead generation solutions. The company helps users find verified email addresses for decision-makers, primarily targeting professionals in sales, marketing, and recruitment.
Platforms: Facebook, LinkedIn
Tool: Figma
Teamwork: Copywriter, Designer (me)
Results: NDA
Instantly.ai
All-in-one outreach platform for business growth. Easily find, reach, and convert prospects with AI-powered automation, high deliverability, and a built-in lead database.
Platforms: Facebook, Linkedin
Tool: Figma
Teamwork: Strategy lead, Growth marketer, Creative strategist (me)
Results: $15M ARR in 18 months (started at $40k MRR), < 1.5 month CAC payback
▶️ Play a video
Graphic and all preparation was made by me. Animation was made by motion designer.
Graphic and all preparation was made by me. Animation was made by motion designer.
▶️ Play a video
Fluid.work
Fluid is an all-in-one Work Management System platform.
Platforms: Facebook, Linkedin
Tool: Figma
Teamwork: Strategy lead, Growth marketer, Creative strategist (me)
Results: NDA
Graphic and all preparation was made by me. Animation was made by motion designer.
▶️ Play a video
IFAX
iFax is a cloud-based faxing solution designed to streamline document management and communication for businesses.
Platforms: Facebook, Linkedin
Tool: Figma
Teamwork: Strategy lead, Growth marketer, Creative strategist (me)
Results: NDA
LE02
Cloud-based AI sales assistant for LinkedIn communication.
Platforms: Facebook, Linkedin
Tool: Figma
Teamwork: Strategy lead, Growth marketer, Creative strategist (me)
Results: NDA
JURO
All-In-One Contract Management — Collaborative Contract Platform For Teams Looking To Manage Contracts At Scale.
Platforms: Facebook, Linkedin
Tool: Figma
Teamwork: Strategy lead, Growth marketer, Creative strategist (me)
Results: NDA
Wiza
Wiza is a sales prospecting and engagement platform that enables users to find verified email addresses and phone numbers of prospects. Leveraging LinkedIn-powered data, Wiza allows users to search by name, title, or company to obtain real-time verified contact information.
Platforms: Facebook, Linkedin
Tool: Figma
Teamwork: Strategy lead, Growth marketer, Creative strategist (me)
Results: Reduced CPA by 76%, Increased paid social CvR by 167%, Major tracking & attribution overhaul.
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Posted Nov 5, 2024
This file showcases a collection of my ad creations, featuring both eye-catching static designs and dynamic video ads crafted for SaaS projects.
