Legan: Brand Identity for a Professional Beauty Brand
Pedro Lopes
Context
Legan is a professional beauty brand in constant evolution, with values rooted in French-inspired sophistication.
Challenge
An identity joining heritage reference with typographic engineering, built for long-term recognition.
Legan brand identity
The system
The Eiffel Tower anchors the symbol: cultural reference and structural logic in one mark. Custom typography merges classic and modern, with a G carrying a curve that references feminine hair, tying the mark to the brand's purpose.
Legan symbol and typography
Delivered
Logotype, brand identity and typographic system.
Legan visual applications
Legan brand details
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Posted Nov 28, 2025
Brand identity for a professional beauty brand: French-inspired symbol and custom typography built to evolve.
