Brand Identity Development for Vismo

A company that sells strategy, technology and design is judged by its own brand before it is judged by its work. The identity is the first sample of the service.

Vismo works across digital strategy, technology and design. The engagement covered the logotype system, the color palette, the typographic hierarchy and the applications the company uses to present itself.

Three audiences meet this brand in different places. A prospect finds it on a screen. A partner receives a card. A passer-by reads it on a facade or an event stand, at distance and in seconds.

A single logotype does not survive that spread. A system does, which is why the engagement was structured around rules and applications rather than a mark alone.

Designing for a company that also designs sets a specific bar. Every decision has a reader who knows exactly what was decided and why.

The system holds across screen, print and physical space, and it was documented so the team applies it without the studio in the room.