Baronesa Visual Identity Design

Inspired by family heritage and the elegance of the coffee era, the brand was translated into a visual identity that blends sophistication and warmth. The project highlights three pillars: tradition, care and nobility, expressed through classic typography, a refined palette and timeless symbols.

Applied across packaging, labels and campaigns, the identity reinforces the positioning as a guardian of artisanal flavors that transform heritage into experiences of sophistication and affection.

/Objective/

The objective of the project was to create a visual identity capable of translating the brand’s artisanal essence with sophistication and elegance, highlighting its inspiration in family tradition and the classic style of the coffee era.

We aimed to express care, authenticity and nobility in every detail, strengthening the brand’s positioning with a high end audience and ensuring consistent communication across packaging, printed materials and digital presence.

/Result/

The result was a cohesive and impactful visual identity that conveys sophistication while preserving a sense of warmth and closeness.

The applications created a strong and elegant presence, reinforcing the brand’s artisanal character and establishing a distinct and memorable style in the market.