Japa na Praia
Pedro Lopes
JAPA NA PRAIA © 2025
From Japan to the sand of Porto Seguro! Japa Na Praia was born from the desire to bring the tradition of sushi to an unexpected environment: the paradisiacal beaches of Bahia. We wanted every piece of the brand to tell a story and for the visual identity to reflect this unique fusion between Japanese culture and tropical lifestyle. We developed an identity that respects oriental aesthetics, using typography inspired by Japan, minimalist illustrations and a color palette that refers to the ocean and natural elements. The illustrated fish has become a strong symbol of our brand, representing freshness and authenticity. Our design was designed to stand out on the beach and on social media, combining sophistication and simplicity.
Design and Strategy: Pedro Lopes
Client: Richard Sato
Year: 2025
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Posted Nov 28, 2025
Japa Na Praia was born from the desire to bring the tradition of sushi to an unexpected environment: the paradisiacal beaches of Bahia.
