Visual Identity Development for Belares

Belares The company works on residential, commercial, industrial and public projects, delivering complete solutions that combine technical quality, innovation and efficiency from planning to execution.

With a focus on safety, durability and well being, each project is transformed into a functional and valuable space, conveying trust in every detail.

/Objective/ The objective was to develop a clear, solid and distinctive visual identity capable of representing the full scope of the company’s work in civil engineering.

We highlighted attributes such as innovation, trust and technical quality, translating them into a brand that strengthens its positioning in the market.

/Result/

The project resulted in a clear and sophisticated visual identity capable of conveying solidity, innovation and trust. The brand became consistent across different applications and created emotional connection by communicating future, security and the realization of ambitions.

In summary, the company was positioned as a premium and versatile reference in civil engineering with a clear and timeless communication that unites professionalism and approachability.