F2S Consultancy: Rebrand for a Technology Consultancy by Pedro LopesF2S Consultancy: Rebrand for a Technology Consultancy by Pedro Lopes

F2S Consultancy: Rebrand for a Technology Consultancy

Pedro Lopes

Pedro Lopes

Context

F2S Consultancy and F2S Academy carry 17+ years of technology consulting: infrastructure, DevOps, SRE and AWS, plus an education vertical.

Challenge

A rebrand signaling forward movement without eroding the credibility of an established consultancy, covering both consulting and education under one system.
F2S brand identity overview
F2S brand identity overview

The system

A balanced palette carries the dual mission: specialist knowledge and reliable delivery on one side, a distinct learning experience on the other. The identity flexes between corporate and educational registers without breaking.
F2S visual system
F2S visual system

Delivered

Logotype, visual identity system, typography direction, UI/UX development. Motion design in partnership with @kadufilms.
F2S applications
F2S applications
F2S brand details
F2S brand details
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Posted Nov 28, 2025

Rebrand for a technology consultancy with 17+ years in infrastructure, DevOps and education: identity, typography and UI/UX.