Japa na Praia: Brand Identity for a Beach Sushi Restaurant
Pedro Lopes
Context
Japa na Praia brings the tradition of Japanese sushi to the beaches of Porto Seguro, Bahia.
Challenge
Fuse Japanese culture with tropical beach life while preserving authenticity on both sides.
Japa na Praia brand identity
The system
Japanese-inspired typography meets minimalist illustration. An illustrated fish anchors the brand as its primary symbol: origin and product in one mark. The palette references ocean and natural elements, tuned for outdoor visibility and digital readability.
Japa na Praia symbol and typography
Delivered
Logotype, visual identity system, color palette, typography, packaging and marketing materials.
Japa na Praia applications
Japa na Praia brand applications
Like this project
Posted Nov 28, 2025
Brand identity for a sushi restaurant on the beaches of Porto Seguro: Japanese tradition fused with tropical context.
