Overview

GoRide is a ride-booking mobile app designed to offer seamless, quick, and personalized transportation services. With an intuitive interface, multiple vehicle options, and real-time trip tracking, GoRide ensures a smooth and efficient ride-booking experience.

[Industry: Mobility] - [Platform: Mobile Application] - [Timelines: 65 hours]

We need a ride-booking app that simplifies the process of choosing a destination, selecting a vehicle, and tracking trips—while offering users flexibility and multiple payment options.

Our Role: Our goal was to create a fast, user-friendly, and visually appealing experience by: ✔ Designing an intuitive flow for quick ride booking. ✔ Creating a seamless multi-step process to guide users from selecting a ride to payment. ✔ Enhancing the UI with real-time tracking and driver arrival estimations ✔ Ensuring accessibility and ease of use for all user types.

Problem 01 Complicated Booking Process in Existing Apps Many ride-booking apps have too many steps before confirming a ride, leading to frustration.

Solution 01 GoRide streamlines the process, allowing users to book a ride in just a few taps with saved destinations and preferences for even faster booking.

Problem 02 Limited Vehicle Choices Users often feel restricted by a lack of vehicle options for different trip needs.

Solution 02 GoRide offers multiple vehicle categories to ensure flexibility, whether users need a budget ride, a luxury experience, or extra space for luggage.

Problem 03 Uncertainty About Driver Arrival A major frustration is not knowing when the driver will arrive or how long the trip will take.

Solution 03 Real-time driver tracking with accurate ETA updates keeps users informed and minimizes waiting time.

The research process is the foundation of any successful design project. By understanding the needs, challenges, and goals of both users and the business, we can create solutions that are both effective and impactful. This process involves a series of key stages that guide us toward a well-informed design.

Stages [SWOT analysis] + [Business Analysis] + [Map] + [Userflow]

A user flow outlines the steps users take to accomplish tasks within the product, ensuring a smooth, logical, and intuitive experience from start to finish.

In the wireframing stage, we create low-fidelity sketches or prototypes of key screens, focusing on layout, structure, and functionality without the distraction of visual design. This allows us to test and refine the user experience early on.

In this stage, we build a design system that includes reusable components, style guides, and patterns. This ensures consistency across the product and makes future updates easier to manage.

At this stage, we focus on developing and integrating the features defined in earlier stages, ensuring they function as intended and meet the user and business requirements.

The final stage involves handing off the design to the development team, providing them with all necessary assets, specifications, and guidelines to bring the design to life seamlessly.