The Info-Producer’s Lead Magnet: Designed to Convert
Ernesto Carrazana
Seamless experience on any screen. The landing page adapts beautifully to tablets, keeping the focus on the free checklist and conversion form.
🎯The Info-Producer’s Lead Magnet: Designed to Convert
Design of a modern and functional lead magnet sales funnel to increase conversion and strengthen the client's authority.
"It wasn't about making it prettier. It was about giving every click a purpose."
🔍 The Challenge: A Sales Funnel That Wasn’t Converting
The design of James Mauricio Franco’s sales funnel was functional but didn’t reflect his professional level, and conversions were low. He had good content, but the structure was confusing and the user experience lacked fluidity.
The goal was clear: redesign the landing page from scratch to:
Increase perceived authority.
Improve engagement and conversion rates.
Create a visually coherent brand experience that is easy to navigate.
For development, the Astra theme for WordPress + Elementor PRO was used.
The challenge wasn’t just technical. It was one of strategic clarity: transforming the website into a growth tool.
💡 My Role: Strategic Partner & Visual Problem-Solver
I was hired not just to "build pages," but to redesign with a specific outcome in mind: Lead capture.
My approach was:
Analyze the current user flow and identify areas for improvement.
Design the downloadable PDF from scratch, ensuring visual coherence and perceived value.
Create a wireframe in Figma using a proven structure: problem → solution → social proof → action.
Implement everything in WordPress + Elementor, respecting its limitations without sacrificing UX.
Define a clear visual hierarchy, generous spacing, and useful micro-interactions.
Deliver a simple usage guide for future updates.
My value was in thinking like a strategist within constraints.
🎨 The Result: A Website That Works
I designed a website that:
Communicates the consultant’s unique value in under 5 seconds.
Guides visitors clearly toward key CTAs.
Uses intentional photography and typography to convey professionalism and approachability.
Is 100% editable by the client, with no developer needed.
The result was a modern, clean, and highly functional website, ready to scale.
🗣️ Client Feedback
“Ernesto has greatly improved the delivery of graphic projects in our company, standing out for his speed and efficiency. His work has significantly enhanced our digital presence and increased customer engagement and conversions.”
— James Mauricio Franco (@consultor_digital_marketing)
🧩 Key Takeaway
This project reinforced my core belief: The best design isn’t the most complex. It’s the one that works within the constraints.
And that’s exactly what my ideal clients are looking for: someone who can transform their valuable ideas into something that connects, communicates, and converts—even when starting from scratch.
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A high-conversion lead magnet designed to turn info-producers into high-value clients.
A high-conversion lead magnet designed for info-producers — clean, strategic, and built to turn visitors into leads.
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Posted Feb 17, 2025
Designed a new WordPress site from scratch using Elementor to boost engagement with clean visuals, clear UX, and strategic layout for higher conversions.
