Consistent Visual Branding (2019–2024) for Oleos & Canvas
Ernesto Carrazana
Consistent Visual Branding (2019–2024) for Oleos & Canvas
Built and maintained a unified visual identity over 5 years for an art platform bridging Cuban and global artists. Integrated editorial design, social media, and video under one cohesive brand — so every piece felt like part of the same story.
My Role and Strategic Value
As the lead designer and brand strategist, I defined the visual language, tone, and narrative framework for Oleos & Canvas. From concept to execution, I ensured consistency across:
Editorial design (catalogs, proposals, brochures)
Social media campaigns (Instagram, Facebook)
Video content (coming soon — currently in production)
Event branding (exhibitions, openings, partnerships)
This long-term partnership allowed me to evolve the brand organically, responding to cultural shifts and audience feedback — making it not just visually consistent, but emotionally resonant.
See full visual journey →: http://u.pc.cd/QXH7
See On Going Expositions:
Used Tools
Adobe Creative Suite (InDesign, Photoshop, Illustrator), Canva (for rapid social mockups), Adobe Premiere (for upcoming video projects), Figma (for web collaboration).
Conclusion
Over five years, Oleos & Canvas transformed from a local art initiative into a globally recognized platform — thanks to a visual identity that was both flexible and unmistakable.
This project taught me that consistent branding isn’t about repetition — it’s about resonance. Every poster, post, or page was designed to feel like a chapter in the same story — one that celebrates art, culture, and connection.
About Oleos & Canvas” – Editorial Design
Created to introduce the platform’s mission: connecting Cuban artists with global audiences through curated exhibitions. The dark palette and angelic imagery reflect the brand’s spiritual, cultural depth — a visual anchor for all future communications.
Proposal Book – Strategic Brand Alignment for Partnerships
Designed a high-end proposal book to pitch Oleos & Canvas to international partners like Pernod Ricard. The clean layout and vibrant artwork showcased the brand’s professionalism while staying true to its artistic soul — key to securing collaborations.
#ProudToBe Toronto – Global Expansion Through Collaboration
Led the visual identity for this cross-continental exhibition, partnering with Amazon Canada. The Canadian maple leaf motif was seamlessly integrated into the existing Oleos & Canvas aesthetic — showing how the brand can scale globally while staying rooted in its Cuban heritage.
Journey to the Island” – Event Branding & Print Design
Designed boarding pass-style invitations and posters for this magical realism-inspired exhibition. The travel motif became a recurring theme, symbolizing cultural exchange and artistic discovery — reinforcing the brand’s core message.
stagram as a Narrative Tool – Connecting Culture Through Questions
Curated a series of posts asking emotional, personal questions (“When can I go back to my city?”), paired with powerful portraits. This strategy turned social media from a promotional channel into a storytelling platform — deepening audience connection.
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Posted Oct 10, 2025
Built and maintained a unified visual system over 5 years for Oleos & Canvas, a creative studio blending art, design, and storytelling.
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Timeline
Dec 31, 2018 - Dec 30, 2024
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