This case study brings together 7 projects previously published as standalone pieces, now unified under a single narrative.

This project showcases how I designed and maintained a solid, scalable Visual Identity for Gaviota Tours S.A., a Cuban travel agency with institutional and international commercial presence, over a five-year period.

See full projects: http://u.pc.cd/e7NrtalK

As a visual branding designer, my work went beyond pixels. It was not just about creating visually appealing pieces, but ensuring that every post, brochure, or video spoke the same visual language, reinforcing the brand identity at every touchpoint.

✅ Print design: Brochures and catalogs with clear hierarchy, designed for international exhibitions (FITCUBA). ✅ Social media design: Editable templates, consistent visual calendar, messaging aligned with seasonal campaigns. ✅ Video editing: Short-form videos for social media with rhythm, subtitles, and immersive music—designed to work even without sound. ✅ Graphic coherence: Color palette inspired by Caribbean light, legible typography, intentional use of authentic photography. ✅ Visual consistency: All pieces share proportions, spacing, tone, and style, despite being created years apart.

Adobe InDesign, Photoshop, Illustrator, Premiere, Canva

This project demonstrates that the true power of design lies not in a single viral piece, but in a brand’s ability to maintain its essence across time and channels. Consistency isn’t boring—it’s trustworthy. And in travel marketing, trust is the first step toward the destination.