Sales Funnel Design - ChatGPT Pack for Dentists

Ernesto Carrazana

Main section design presenting ChatGPT's offering for dentists, highlighting the call to action and value proposition.
Main section design presenting ChatGPT's offering for dentists, highlighting the call to action and value proposition.

🎯 Sales Funnel Design - ChatGPT Pack for Dentists

Strategic design of a landing page to convert high-value leads within the constraints of a limited technical platform.

🔍 The Challenge: Converting Without Compromising Design

"The real challenge wasn't making it look good. It was making it work within the limitations."
Andrés López Abril (Ala) needed to launch a ChatGPT prompt pack for dentists as an entry point to his premium mentorships. The goal was clear: capture high-value leads by offering a highly useful free resource.
But there was a major obstacle:
👉 The funnel had to be built on Systeme.io, a platform with a limited visual editor.
👉 The design needed to look flawless on mobile, where most conversions happen.
👉 And all of this in just two weeks.
The challenge wasn't just about design. It was about designing intentionally within a technical constraint.

đź’ˇ My Role: Strategic Partner & Visual Problem-Solver

I wasn't hired just to "make the page look pretty." I was brought on as a strategic partner to:
Design the wireframe and conversion structure: problem → solution → social proof → action.
Create mockups in Figma to anticipate how it would look on Systeme.io.
Retouch photos and create mockups to maximize emotional impact (dental care + technology).
Prototype the entire experience on Systeme.io, respecting its limitations without sacrificing UX.
Deliver a functional, clear website aligned with the value proposition.
My approach was simple: clarity over aesthetics, conversion over noise.

🎨 The Result: A Landing Page that Works

I designed a landing page that:
Communicates the value of the pack in under 5 seconds.
Guides the user with intentional visual micro-interactions.
Works perfectly on mobile, where over 80% of users interact.
Uses professionally retouched photography to convey authority and approachability.
The result was a funnel approved by the client, with highly positive feedback and ready to scale.

🗣️ Client Feedback

“Ernesto is an important part of our design team. He stands out for his commitment, responsibility, and quality. He can work under pressure and deliver consistent results, even on technically limited platforms. His strategic approach makes the difference.”
— Andrés López Abril (@soyandresla)

đź§© Key Takeaway

This project reinforced my core belief: The best design isn’t the prettiest. It’s the one that works within the constraints.
Working on Systeme.io forced me to be more versatile. And that's exactly what my ideal clients are looking for: someone who can transform their valuable ideas into something that connects, communicates, and converts—even when starting from scratch.
View full page here
Visualizing the key benefits of the ChatGPT suite, showing how it can improve dental practice.
Visualizing the key benefits of the ChatGPT suite, showing how it can improve dental practice.

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Posted Feb 17, 2025

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