James Mauricio Franco needed a clearer home for a downloadable resource within his digital education offer. The existing page had the necessary information, but the structure and visual presentation needed a redesign.

I mapped the page structure, developed the visual direction, designed a supporting PDF, and built the page in WordPress using Astra and Elementor Pro.

I reviewed the existing flow and reorganized it around the resource, its value, and the actions available to visitors. A Figma wireframe established the content hierarchy before implementation.

The redesign introduced consistent typography, spacing, imagery, and calls to action across the landing page and downloadable PDF.

I built the final page in WordPress with Elementor Pro and provided a simple guide so the client could make future updates independently.

Content structure and user-flow recommendations

Figma wireframe and landing-page design

Downloadable PDF design

WordPress and Elementor Pro implementation

Responsive layouts and reusable page sections

Client update guide

The finished work gave the resource, landing page, and supporting visuals a consistent presentation that the client can continue to manage.