Project Role: Lead UX/UI & Website Designer Client: Renae Keller Interior Design Website: renaekeller.com (redesign project) Industry: Interior Design & Creative Services Deliverables: Full website redesign — UI/UX, Information Architecture, Responsive Development

Renae Keller Interior Design is a high-end interior design studio known for crafting spaces with personal storytelling, timeless sophistication, and livable luxury. The original website had aesthetic inconsistencies, weak conversion paths, and unclear service messaging, which left users uncertain about the brand’s capabilities and how to initiate contact.

Objective: Redesign the website to improve clarity, increase client inquiries, elevate the brand’s narrative online, and strengthen user experience across devices.

Before the redesign, the Renae Keller website struggled with:

The homepage had repetitive hero sections with unclear hierarchy, making it difficult for new visitors to understand who Renae is, what she offers, or why she’s authoritative.

Primary calls-to-action were buried. There was no optimized flow for users to explore services, view portfolio highlights, and convert (e.g., “Contact”, “Inquire”).

The portfolio images lacked context — users couldn’t easily see project types or outcomes. This reduced engagement with case studies and real examples of work.

Clarify Brand Identity: Communicate Renae’s design philosophy, experience, and creative vision right from the homepage.

Enhance UX/UI Experience: Create intuitive navigation and visual storytelling that aligns with premium interior design branding.

Increase Leads: Improve user flows so that interested visitors can easily inquire or request a consultation.

Highlight Portfolio Work: Showcase projects with meaningful descriptions tied to visuals.

Though exact analytics after launch are proprietary to the client, the redesigned site achieved measurable strategic improvements:

Clients now understand Renae’s creative voice and value proposition immediately.

With streamlined content flows and visible portfolio projects, users are spending more time viewing work examples.

Strategic CTAs and clearer paths to contact/inquiry increase the likelihood of leads turning into inquiries.

The site now communicates not just what Renae does, but why she does it. This deepens emotional connection and aligns with client intent.

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If you’re a founder, creative studio, or growing brand ready to elevate your online presence, I’d love to work with you. I design fast, beautiful, conversion-focused websites using Framer, Shopify, and WordPress, without custom code, so you can launch confidently and attract the right clients. Whether you need a full redesign or a strategic refresh, I help turn your vision into a high-performing digital experience. Let’s build something intentional.