Interior Designer Website Redesign by Hina ManzoorInterior Designer Website Redesign by Hina Manzoor

Interior Designer Website Redesign

Hina Manzoor

Hina Manzoor

Website hero section preview
Website hero section preview
Project Role: Lead UX/UI & Website Designer Client: Renae Keller Interior Design Website: renaekeller.com (redesign project) Industry: Interior Design & Creative Services Deliverables: Full website redesign โ€” UI/UX, Information Architecture, Responsive Development

๐Ÿง  Executive Summary

Renae Keller Interior Design is a high-end interior design studio known for crafting spaces with personal storytelling, timeless sophistication, and livable luxury. The original website had aesthetic inconsistencies, weak conversion paths, and unclear service messaging, which left users uncertain about the brandโ€™s capabilities and how to initiate contact.
Objective: Redesign the website to improve clarity, increase client inquiries, elevate the brandโ€™s narrative online, and strengthen user experience across devices.

๐Ÿ› ๏ธ Problem Statement

Before the redesign, the Renae Keller website struggled with:

โ— Lack of Visual Hierarchy & Brand Storytelling

The homepage had repetitive hero sections with unclear hierarchy, making it difficult for new visitors to understand who Renae is, what she offers, or why sheโ€™s authoritative.

โ— Poor Conversion Paths

Primary calls-to-action were buried. There was no optimized flow for users to explore services, view portfolio highlights, and convert (e.g., โ€œContactโ€, โ€œInquireโ€).

โ— Cluttered Project Sections

The portfolio images lacked context โ€” users couldnโ€™t easily see project types or outcomes. This reduced engagement with case studies and real examples of work.

Old Website Design

๐ŸŽฏ Project Goals

Clarify Brand Identity: Communicate Renaeโ€™s design philosophy, experience, and creative vision right from the homepage.
Enhance UX/UI Experience: Create intuitive navigation and visual storytelling that aligns with premium interior design branding.
Increase Leads: Improve user flows so that interested visitors can easily inquire or request a consultation.
Highlight Portfolio Work: Showcase projects with meaningful descriptions tied to visuals.

Revamped Whole Website

Created a strong hero section with clear value proposition
Created a strong hero section with clear value proposition
Clear projects showcase
Clear projects showcase

๐Ÿš€ Results & Impact

Though exact analytics after launch are proprietary to the client, the redesigned site achieved measurable strategic improvements:

๐Ÿ“Œ Brand Positioning

Clients now understand Renaeโ€™s creative voice and value proposition immediately.

๐Ÿ“Œ Increased Engagement

With streamlined content flows and visible portfolio projects, users are spending more time viewing work examples.

๐Ÿ“Œ Higher Conversion Potential

Strategic CTAs and clearer paths to contact/inquiry increase the likelihood of leads turning into inquiries.

๐Ÿ“Œ Stronger Storytelling

The site now communicates not just what Renae does, but why she does it. This deepens emotional connection and aligns with client intent.
Want the same results for you? Let's work together.
Thank you
If youโ€™re a founder, creative studio, or growing brand ready to elevate your online presence, Iโ€™d love to work with you. I design fast, beautiful, conversion-focused websites using Framer, Shopify, and WordPress, without custom code, so you can launch confidently and attract the right clients. Whether you need a full redesign or a strategic refresh, I help turn your vision into a high-performing digital experience. Letโ€™s build something intentional.
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Posted Feb 11, 2026

Redesigned Renae Keller Interior Design website to improve UX/UI and brand narrative.