The 7 Steps
Roisin Knappert
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Posted May 16, 2024
The 7 Steps is an internal WPP Ogilvy platform for managers in the creative industry. A suite of visuals reimagining the original Ogilvy typeface celebrate its
The 7 Steps are a series of checkpoints for managers in the creative industry of Ogilvy, to ensure a project is completed properly for both the client and the creatives.
To separate us from typical corporate Sharepoint sites, I chose to elevate the numbers from type to imagery, and spliced the original Ogilvy typeface to make new bold, abstract numbers.
Each number has it’s own spin, with some splices using the same angle as the Ogilvy tartan, staying true to the brand whilst creating something entirely new. I was responsible for the art direction, type design, figma design and working with UX architects and motion designers.
Please see my portfolio for all parts of this project: https://roisinknappert.myportfolio.com/the-7-steps
