Nudgestock Festival
Roisin Knappert
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Posted May 16, 2024
For 2023 the world's biggest behavioural science festival, Nudgestock, the theme was Creative Mess, and it was in need of a matching look.
Nudgestock is the biggest behavioural science festival globally, hosted by Ogilvy & Mather’s consulting arm. For 2023 the theme was ‘MESSY,’ asking what is valuable in the messy parts of our organisations, our minds, and our digital landscape.
I took the N from the long form of the Nudgestock logo, creating a letterform. I used this a visual holding device, with ‘mess’ exploding out of and around the N.
I was responsible for overall art direction, poster design, event materials and graphics, and the briefing of motion designers.
Please see my portfolio for all parts of this project: https://roisinknappert.myportfolio.com/nudgestock-festival
