Nudgestock Festival

Nudgestock is the biggest behavioural science festival globally, hosted by Ogilvy & Mather’s consulting arm. For 2023 the theme was ‘MESSY,’ asking what is valuable in the messy parts of our organisations, our minds, and our digital landscape.

I took the N from the long form of the Nudgestock logo, creating a letterform. I used this a visual holding device, with ‘mess’ exploding out of and around the N.

I was responsible for overall art direction, poster design, event materials and graphics, and the briefing of motion designers.

Please see my portfolio for all parts of this project: https://roisinknappert.myportfolio.com/nudgestock-festival