Every week Formula One sends out a newsletter to fans through their email. These are built around audience interest, on anything from breaking news to team rivalries.
Working with an art director, a main image, theme and copy are chosen. I am then responsible for the design, artworking and development.
The ‘headers’ of these emails are the visual heroes, leading into the overall ‘story’ of the marketing that weekend, supplemented by banners for various storefronts.